ABC News — The adidas Originals “You’re On Your Way to Becoming the New Apprentice” campaign is now rolling out to a number of U.S. cities and states.
“The new Apprentice” star, Tyra Banks, is set to launch a brand new clothing line that will be available at select retail outlets, including Walmart and Target, starting March 1.
“The new campaign will debut with Tyra in New York City and on April 1 in Chicago,” a company spokesperson told ABC News.
“In addition to this, Tyre will debut the new Tyra Bayshore collection at select retailers including Target and Walmart beginning April 1.”
“The Tyra brand continues to innovate and be a leader in innovation,” Banks said in a statement.
“Our brand, Tyres, continues to represent the values that we believe in as a global leader in fashion and lifestyle.
Our goal is to continue to create opportunities for people to explore and discover the world around them.”
The campaign also includes Tyra’s “New York City” collection, which will be made available at retailers such as J.
Crew and Macy’s.
“Tyre will also launch a limited-edition collection at Target and Macy, featuring the iconic Tyre sneakers and the latest trends from the brand’s collection,” a spokesperson told the Associated Press.
Tyra also launched a new line of Tyres shoes in April.
In addition, Tyrel will launch her new brand of clothing at Nordstrom, where she will be the exclusive designer for a limited time.
“We are thrilled to be partnering with Tyre Banks to bring the new season of Tyre to life,” Nordstrom said in an announcement.
Tyra Banks is the latest celeb to sign on to a new adidas ad campaign.
Earlier this month, Beyonce, Beyoncé and Adele also announced a new clothing and fragrance campaign for the brand.
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